Riwaj Collection: 7-Day 24K Gold Plated Jewellery Brand & E-Commerce Launch
How Remold Digital transformed an offline business into a modern direct-to-consumer digital brand with an e-commerce storefront, royal emerald & gold brand identity, AI-generated video reels, and a Meta ad campaign reaching 4,438+ qualified buyers.
Riwaj Collection
24K Gold Plated Jewellery
Luxury Facebook Cover & Brand Banner
Custom designed Facebook Cover incorporating the 24K Gold Plated Jewellery tagline, royal green background pattern, and contact touchpoints.
The Challenge & Bottlenecks
Riwaj Collection manufactures exquisite 24K gold plated jewellery for weddings, functions, and everyday wear. Despite having top-quality craftsmanship, their digital presence had major roadblocks:
- No E-Commerce Store: Customers had no centralized catalog to browse products, check pricing, or place orders.
- Unpolished Social Presence: The Facebook and Instagram pages lacked cohesive luxury branding and packaging aesthetics.
- Zero Paid Funnels: Relied strictly on word-of-mouth with zero measurable advertising or pixel tracking.
What Remold Digital Engineered
We executed a focused 7-day sprint combining brand positioning, modern web engineering, and targeted performance advertising:
- Complete Brand Guidelines: Selected Emerald Green (#0D3B32), Antique Gold (#C6A15B), and classic Playfair typography.
- E-Commerce Website Launch: Built and launched riwajcollection.store optimized for mobile shoppers.
- AI Video Reels & Creatives: Generated high-engagement video assets showcasing jewelry sets with emotional cultural storytelling.
- Meta Ads Testing Campaign: Configured audience targeting for wedding shoppers, resulting in 4,438+ reach and 3 high-intent inbound leads.
Complete Brand Guidelines & Identity System
Logo concepts, color palette, packaging applications, typography and social profile badges.
AI-Engineered Social Ad Creative & Post
“Har Khaas Pal Ka RIWAJ” — Wedding jewellery set campaign creative with direct WhatsApp CTA.
“Remold Digital turned our vision into reality within a single week. From our luxury brand identity and packaging aesthetic to our complete e-commerce store and Meta ads, their execution was flawless. We received real customer enquiries right from our very first testing campaign.”
Riwaj Collection Management
Founder & Creative Director • Riwaj Collection (riwajcollection.store)
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